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We have evolved from the era of standalone devices, drugs and surgery. Bio-absorbent stents, connected pumps, capsule endoscope, digital stethoscopes amongst others are innovations of the last decade.

The buzz words in the industry today are artificial intelligence (AI), augmented reality (AR), virtual care (VC), electronic intensive care unit (eICU), robotics, blockchain, data monetization, digital transformation etc. It is no longer just quality of care, but efficiency of “care and costs” that is key to disruption.

In the Middle East, we have seen adoption of various technologies in the last decade.

Robotic Surgery was launched in 2003, closely followed by adoption of various digital platforms and artificial intelligence tools in the latter half of the last decade. So far, we have only witnessed introduction of technology in the region.

The required penetration that is needed to transform care is yet to be seen. The region has focused more on investing in building infrastructure and setting up equipment in hospitals in the last decade.

The optimum utilization of this equipment, necessary training requirements for clinicians and affordability for patients etc., were not focus areas.

This led to lower utilization and lower return on investment. However, during the latter part of the last decade, there was increased focus on training clinicians, adopting products that address efficiency requirements for disease and patient management.

Hence, we anticipate that countries would leverage the benefits of digital transformation in healthcare with increased savings, reduced expenditure and better quality of life for patients.

The 2020s would be the decade for transformation. With 44+ surgical robots installed so far, it would be appropriate to say that robotic surgery has just dawned.

The region witnessed 3-fold increase in volumes of robotic surgery from 2010 to 2019. The launch of Saudi Vision 2030 and the goals of UAE Centennial 2071, have enabled adoption and utilisation of these new age solutions.

The launch of haptic gloves, micro-robot cameras, new products beyond the da Vinci Surgical System has further strengthened transformation.

Until 2017, 90 per cent of the robotic-assisted surgeries were only being conducted for urology; today, surgeons are open to utilizing these robots to conduct procedures on patients with issues of obesity, oncology, orthopaedics, etc.

Robotic surgery assures highest quality of care as it reduces complication risks to 1-4% and increases speed of recovery (ALOS - average length of stay - reduced to less than 3 days on average). This is resulting in patients and surgeons wanting to benefit more from these technologies.

Frost & Sullivan estimates that by 2025, the region will witness 12 per cent growth rate in sales of surgical robots and higher double-digit growth rate in volume of robotic surgical procedures conducted across specialties with more focus on bariatric and orthopaedic procedures.

AI in healthcare in the Middle East has been driven by customised platforms, solutions for varied care settings across countries. The AI adoption in the region has been driven by government initiatives. The focus has been more on diagnosis, prevention and monitoring than treatment.

The Dubai Health Authority’s (DHA) partnership with Agfa Healthcare care in 2018 to utilise the chest x-ray screening programme AI algorithm was a great success, as it ensured 95 percent accuracy in identification of tuberculosis and resulted in 28 percent reduction in screening time, thereby improving both clinical and operational efficiency.

The launch of AI Lab by Abu Dhabi Department of Health in 2019 is the first-of–its-kind initiative in the region to develop and leverage AI, blockchain, predictive analytics and the Internet of Medical Things (IoMT) amongst others to transform healthcare. AI is likely to be an integral part of the daily activities of at least 3 million GCC patients by 2023.

Digital Transformation is not always clinically driven. The “Smart Pharmacy” solution in the Middle East is one such solution that reduces errors, increases efficiency and improves patient happiness. The newly launched automation robot solution can support storage for 35,000 drugs, prepare 12 prescriptions in less than a minute and dispense around 8,000 medicines in an hour.

DHA states that the pharmacies have helped reduce average processing time from 22.5 minutes in 2016 to 7.9 minutes in 2018 and increased outpatient satisfaction rate from 69 percent in 2016 to 94 percent in 2018 during the same period.

It is interesting to see new start-ups in the region focusing on developing these digital tools. This enables better adoption as solutions are customised to both cultural and business requirements in the region.

Surveys conducted in the region by various organisations like you.gov have revealed that more than 65 percent of clinicians and patients believed that digital and new age solutions would transform care and their lives and were willing to adopt these solutions.

However, only 37 percent of them believed that business (including infrastructure and processes) is ready for adoption, an aspect being mitigated by government initiatives to enable digital transformation.

Frost & Sullivan estimates the adoption and utilisation of digital and robotic tools in healthcare would account for USD 20 billion in the Middle East by 2023.

It is estimated 60 percent of the countries in the region have some form of framework for digital transformation in healthcare. KSA and UAE would lead the way for this transformation with increased utilisation.

source: investinabudhabi

Schools and universities were among the first institutions that shuttered their doors around the world in the face of the Coronavirus pandemic. According to UNESCO, more than 150 countries have implemented nationwide closures, forcing over 80 per cent of world’s student population, estimated at more than 1.4 billion learners, to stay at home.

These closures have placed unprecedented challenges on governments to ensure learning continuity, likewise on teachers, students and parents. The only viable solution has been e-learning, paving the way for a boom in education technology (edtech) startups.

Across the Middle East and North Africa (Mena), edtech was rarely at the forefront of investment deals prior to the pandemic.

Back in 2017, just $2 million was invested in edtech startups in the region, but as schools looked to upgrade their system and incorporate more technology into their curricula, the level of investment rose to $21 million by the end of 2019.

The number of edtech startups has also increased, on Magnitt’s database there were just 270 listed on the platform in 2017, but this has now exceeded 800 edtech startups as investors seek opportunities that are proving to be “pandemic-resistant”.

Most recently, the Sharjah Entrepreneurship Centre (Sheraa) awarded Jordan-based Little Thinking Minds a $100,000 equity-free grant to boost its development in the emirate.

Three other edtech startups, BoBu, Narrativa and almentor.net were each awarded $20,000 grants.

An Inescapable Need

Various facilities available on digital platforms, which were until now considered as a secondary learning option, are becoming a necessity according to Holon IQ’s Global Education Outlook amidst Covid-19, which states that “the time for online learning has come”.

“There is no running away from education technology,” says Mounira Jamjoom, co-founder and chief executive officer (CEO) at Aanaab, an online platform specialised in the professional development of Arab educators through open learning. “The education sector is being transformed like there is no tomorrow.

I see online learning becoming the norm, not the second option.”

The company recently raised $1.5 million in its seed round with participation from Wamda.

Similarly focusing on teacher enablement, UK-based online teaching platform Teacherly, which has presence in Europe and Mena, provides teachers with an opportunity to work collaboratively, fostering a community of peer-to-peer coaching.

“By 2040, 70 per cent of the population will be urbanised and this will have an impact on education,” says Atif Mahmood, founder and CEO at Teacherly.

“We did not know this [outbreak] was going to happen, but we already had the vision to promote remote lessons and enable teachers to connect across schools and work remotely.

This put us in a really good position now to take a massive leap and grab the opportunity.”

Teacherly has an increase of 30 per cent in the number of leads it is receiving every day.

The team aimed to shorten the sales cycle by approaching the middle leadership, who are more receptive and quicker to take decisions. Currently, a big chunk of their inquiries come from principals and CEOs.

Teacherly was already present in more than 2,000 schools around the world, and in the first week of home learning, the company onboarded 80 new schools while more than 6,000 teachers and 2,000 students have signed up during the coronavirus period.

“There will be a huge demand post-coronavirus for home schooling, which has been rising significantly year-on-year.

This is a lesson to learn during this experimentational process, it has shed more light on home-learning,” adds Mahmood.

Startup Response

Edtech companies are navigating through the situation in multiple ways, from fast response to strategic shifts, product development, scaling and pushing for high conversion rates. UK-based Century Tech, an artificial intelligence (AI) company whose autonomous machine identifies areas that students find challenging and supports them with content to lead them through initially changed its business model and then its product in response to the virus.

“Century is an autonomous machine that essentially learns how the student is learning, so you do not need to sit next to the child.

It constantly adapts based on every mouse movement the child makes,” says Priya Lakhani founder and CEO at Century Tech. “This is very fast. We looked at the crisis in January and we changed our model. We then looked at consumer demand and we changed our product.”

Century implemented several infrastructure changes in order to scale up and be able to meet the rise in demand.  

“[The outbreak] also affected the business model itself. At Century, we suddenly got an influx of parental interest. While the schools are using a standard LMS [learning management system], the parents are working and cannot sit next to young children all day to go through a scanned textbook, print it, take pictures of their child’s learning progress and send it back to teachers,” says Lakhani.  “A lot of parents started reaching out to us asking to have access for their kids, so at least for one or two hours a day they are supported by AI.”

This is a welcome respite for many parents juggling their own work with their children’s education.

“Parents are much more involved now with their children’s day to day education.

We operate mostly in schools, but as a result of this distance learning we saw much more engagement from parents on our platform,” says Rama Kayyali, founder and CEO of Little Thinking Minds.

“A lot of parents now are thinking why are we paying crazy amounts of money for schools? This is a great opportunity to up our game.”

Little Thinking Minds creates advanced digital solutions and platforms aimed at improving learning outcomes. It is also geared to help teachers manage their classrooms remotely.

Regional Inequality

“We had some schools who we were not able to reach before, now coming to us after realising the importance of edtech solutions,” says Kayyali. “At the same time, some schools are worried and freezing purchasing decisions until things are clearer. We have heard of plans for schools mergers and closures.”

The online learning readiness of schools and universities varies across the region.

Governments in the GCC embraced the technological progress of public schools early on and private schools that charge hefty fees were already well-prepared with edtech solutions.

“Not a lot of schools could afford having the online component, but today schools and governments have no choice,” says Dina Shawr, CEO at Adam Tech Ventures, which recently invested in Jordan-based online learning platform Abwaab. “Investors in general do not like edtech because it is a volumes game and the multiples on it are low, the more students you have, the more traction you can achieve and the higher valuation you can get. However, the engagement numbers today are unbelievable, no one had expected this in such a short period of time.”

But investors and governments needs to be aware that online learning goes beyond providing students with a laptop and tablet and offering online tuition or education videos.

The efficacy comes down to the technological infrastructure of the country and access to the internet. With the uptake of digital learning as an alternative solution for providing education to students at home higher than before, internet and servers capabilities need to be boosted in order to keep up with the surge in users.

“Going forward, the majority of the education sector would have understood how to use these technology effectively.

The big challenge for ministries of educations around the world will be how to ensure that every child has access. There is always going to be this small percent of the population that do not have strong enough bandwidth, nor access to devices,” says Lakhani.  

The education sector has witnessed a paradigm shift in both learning and teaching that calls for public-private partnerships more than ever. Governments can avoid reinventing the wheel by working with edtech companies that already came a long way.

Moreover, many startups are looking to form partnerships with others working in the same field. With the demand rising for a holistic solution, there are a lot of edtech companies who seek to join hands as a conglomerate.

“Edtech companies that are rising to the challenge have to think about their cost-base.

They should consider benefiting from government schemes and be as smart as they can to get through this time by mitigating the risks as much as possible,” says Lakhani.

“Companies are thinking about how they can [grow] not just to thrive, but to survive. If people are not radically thinking of how to change their business right now, they are on the route to failure.”

source: wamda

أنس عنجريني، رائد أعمال سوري ولد في مدينة حلب عام 1989، نال شهادة الإجازة في إدارة الأعمال عام 2015 من جامعة حلب، مكنت روح المبادرة التي يمتلكها أنس من إطلاق وإدارة أكثر من 20 مشروعاً اجتماعياً بالتعاون مع الجهات الفاعلة في المجتمع المدني السوري، كالمنظمات غير الحكومية والكنائس ووكالة الأمم المتحدة العاملة في سورية.

دخل أنس عالم ريادة الأعمال في عام 2016 حينما أطلق مشروع "نبراس" الهادف إلى إعادة تدوير الأطنان من النفايات المعدنية والأخشاب وتحويلها إلى منتجات تُباع في الأسواق المحلية.

في عام 2018 أسس أنس شركة "حوسه ونص" وهي شركة توفر خدمات التنظيف للمنازل وأماكن العمل في مدينة حلب، تقدر القيمة السوقية للشركة وفقاً للعائد النقدي السنوي بأكثر من 500ألف دولاراً في عام 2019، ويطمح أنس لتكون الشركة الرقم واحد في سورية في مجال خدمات التنظيف.

تقوم الشركات الناشئة التي أسسها أنس على طابع اجتماعي من خلال توفير فرص التعلم وتطوير الذات وكسب الدخل للفئات الأكثر تضرراً من الحرب في المجتمع السوري.

انتقل أنس إلى إيطاليا في عام 2019 ليبدأ العمل مع شركة Unilever.

 

رواد الاعمال العرب- السويسريين: تدار اليوم الكثير من الشركات الناشئة في العالم العربي من قبل رواد أعمال شباب، ما هي برأيك الدوافع التي تحمل الشباب العربي على تفضيل تأسيس شركات ناشئة بما يحمله هذا الاختيار من مخاطر، بدلاً من الذهاب لسوق العمل لاسيما أن غالبية رواد الأعمال الشباب هم من أصحاب الكفاءات العلمية؟

قد يساعدنا على الاجابة هنا المثل الشعبي القائل "اش جابرك على المرّ غير اللي أمرّ منه". في الواقع، هذا ما يفسّر حالتنا اليوم!

فعلى الرغم من أنّ المنطقة العربية منطقة شابة، حيث أن أكثر من نصف سكانها –أي ما يقارب 200 مليون شخص- تحت سن الثلاثين. إلّا أن معدل بطالة الشباب فيها هو الأعلى في العالم إذ يقدّر بنحو 30% أي ضعف معدل بطالة الشباب على مستوى العالم بحسب تقديرات منظمة العمل الدولية. إضافة إلى وجود تحديات كبرى يواجهها الشباب أيضاً كالحروب والنزاعات، ارتفاع تكاليف الحياة، ضعف الأنظمة التعليمية، مواجهة مؤسسات دينية أسيرة الماضي، العبء الكبير على القطاع العام، وغياب للمساهمة الفعّالة من قبل القطاع الخاص في تمكين الشباب

كل هذا وأكثر، يدفع الشباب اليوم إلى البحث عن محاولات جديدة تحررهم من هذا الواقع المشوّش.

وبلا شك أن الدخول في عالم ريادة الأعمال يُعد أحد أكثر المحاولات انتشاراً بين أوساط الشباب لخلق فرصهم بأنفسهم والعيش بحياة كريمة ومنتجة، ولكنه ليس بالأمر السهل بتاتاً، ومحفوف بالمخاطر!

 

رواد الأعمال العرب السويسريين: من خلال تجربتك كيف وجدت عملية إدارة شركة ناشئة عن بعد، وماهي الصعوبات التي واجهتك؟

على المستوى الشخصي، تجربتي في استخدام هذا الأسلوب الرشيق في العمل بدأت مع إدارة الشركات الناشئة الخاصة بي في حلب بسبب سفري إلى لبنان وايطاليا، وحالياً مع شركة يونيليفر التي أتاحت لجميع موظفيها - يتجاوزوا الــ 150 ألف موظف حول العالم - أداة smart working منذ سنين، حيث نعمل بحرية مطلقة ومن أي مكان نريده ومتى ما نشاء.

في الحقيقة، هناك تحديات عديدة أمام تطبيق الأسلوب المرن في العمل والتواصل، لكنها بالتأكيد طبيعية وقابلة للحل، وأهمها عدم توفر مهارة "العمل عن بعد" لدى الفريق، فالعمل عن طريق الانترنت هو مهارة مثلها مثل أي مهارة أخرى، تتطلب الممارسة والتنظيم الذاتي والتركيز والحافز في ظل غياب التفاعل البشري، فالموظف ذو الخبرة العالية قد لا يعكس بالضرورة هذه الخبرات عن بعد.

لذا من الهام جداً توفير جميع الموارد اللازمة لتطبيق أسلوب العمل عن بعد، كالموارد المعرفية (مثال: مقالات هارفارد بزنس ريفيو) والتدريبية (مثال: كورسات LinkedIn Learning أو منصة كورسيرا) والمادية (تطبيقات مايكروسوفت للأعمال)، وبالطبع جعل هذا الأسلوب كجزء أساسي من ثقافة العمل داخل الشركة وليس فقط في حالة الطوارئ!

 

رواد الأعمال العرب السويسريين: هناك نقاش دائر في أواسط رواد الأعمال والمختصين بالشركات الناشئة حول جدوى "ريادة الأعمال المتسلسلة" مقارنة "بريادة الأعمال النموذجية" ما هو برأيك النموذج الأفضل لريادة الأعمال؟

بالنسبة لي، النموذج الأفضل لريادة الأعمال هو النموذج الذي يسد فجوة ما أو يلبي حاجة ما بغض النظر عن المسمى أو الجغرافية، فعالم ريادة الأعمال هو عالم الأفكار والأرقام ولا يوجد فيه وصفة جاهزة .. فكل فكرة بحاجة لخلق نموذج عمل خاص بها.

 

رواد الاعمال العرب السويسريين: لماذا اخترت يونيليفر (Unilever)؟

أولاً، لإن العمل ضمن هذه الشركة العملاقة التي تمتلك أكثر من ٤٠٠ علامة تجارية لأهم المنتجات الاستهلاكية في العالم يعد فرصة من ذهب للتطوًر والنمو والذين نحتاجهم بشكل دائم في مسارنا المهني. ثانياً، أستطيع في هذا المكان أن أطلق العنان لأفكاري ومهاراتي وخبراتي المتراكمة ولكن هذه المرة في بيئة عالمية.

 

رواد الاعمال العرب السويسريين: بعد حالة الهلع التي أصابت العالم جراء المخاوف من انتشار فيروس "كورونا المستجد"، ارتفعت عائدات شركات خدمات الحلول المالية ومنصات التعلم عن بعد وشركات الحلول التقنية مقابل خسائر في شركات ناشئة أخرى لاسيما الخاصة بالنقل والتجارة الالكترونية، برأيك كيف سوف يؤثر ذلك على بيئة أعمال الشركات الناشئة في المنطقة العربية؟

من الواضح أن هذا ليس وضعاً رابحاً لأي اقتصاد وهو يهدد اقتصاد العالم بأكمله الذي أضعفته التوترات التجارية والسياسية. فقد ينخفض النمو الاقتصادي العالمي إلى النصف في حال استمرار انتشار الفيروس.

ولكن في منطقتنا العربية قد يكون لهذا الوباء –الذي نتمنى أن يصبح من الماضي بأسرع وقت ممكن- بعض الآثار الجانبية الإيجابية التي تصب في صالح الناس والأعمال وبشكل خاص في منطقتنا العربية، أذكر منها ما بدى جلياً للجميع وهو ولادة نموذج عمل جديد ما كنّا لنصل إليه لولا عصر الكورونا وهو "العمل عن بعد"، فقد حان الوقت لقتل الإجراءات والأعباء البيروقراطية التي لا داع لها وإعادة التفكير في طريقة إنجاز العمل في جميع المجالات، وإلا سنبقى متأخرين وعالقين في العصر الحجري، ما يعني الكثير من الانشغال والقليل من الكفاءة والأثر.

ليس هذا فحسب بل ان حالة الطوارئ الصحية التي تعيشها معظم الدول العربية اليوم سوف تكون محفزة للأدمغة القيادية في القطاعات كافة لإعادة النظر والتفكير بالأنظمة التعليمية والصحية والمهنية والتكنولوجية، مما يجعل الطريق اليوم ممهدة أكثر من أي وقت آخر أمام أصحاب الأفكار والشركات الناشئة التكنولوجية لإثبات أنفسهم وجدوى أعمالهم في مجالات عديدة كمنصات التعليم عن بعد، الخدمات الصحية، التوصيل، والحلول المالية.

 

رواد الأعمال العرب السويسريين: تساهم اليوم في العديد من نشاطات الشركات الناشئة بالإضافة الى الشركات الناشئة التي تديرها بنفسك، ماهي طموحاتك المستقبلية؟ هل يوجد لديك مشاريع جديدة تخطط لإطلاقها مستقبلاً؟

الآن، كل تركيزي منصب على محطتي الجديدة والفريدة مع الشركة العملاقة Unilever صاحبة الـ2.5 مليار مستهلكاً، والتي تسمح لي بالعمل مع أصحاب الخبرات الدولية في عالم الأعمال، ومع أهم العلامات التجارية في السوق العالمي. أنني مستمتع جداً بهذه التجربة، أتعلم الكثير وبنفس الوقت أحاول أن أضيف شيئاً مميزاً لأعمال الشركة في ايطاليا من خلاصة تجاربي السابقة! ......... الخبرة أولاً

 

رواد الاعمال العرب السويسريين: استطعت تحقيق العديد من النجاحات وأنت مازلت في مقتبل العمر، وفي ظروف الحرب القاسية، ماهي النصائح التي يمكن أن تقدمها للشباب العربي الراغب في دخول عالم ريادة الأعمال؟

نموذج العمل أولاً: بدون نموذج العمل Business Model Canvas لن يتمكن أي ريادي من المضي قدماً على الاطلاق، والذي يعد الخطوة الأساسية والأولى في تحويل أي فكرة إلى واقع.

فنموذج العمل يساعدنا على تجنّب الكثير من الأخطاء القاتلة وعلى تشكيل صورة شاملة للمشروع / الشركة بدءاً من القيمة المقدمة والجمهور المستهدف وقنوات التواصل والعلاقة مع العملاء والايرادات وانتهاءاً بفهم الأنشطة والموارد والشراكات والتكاليف.لقد أصبحت هذا الأداة جوهرية لرائد الأعمال واتقانها لا غنى عنه

التعلّم مدى الحياة: بحسب المنتدى الاقتصادي العالمي، فإنّ العالم اليوم يعاني من "أزمة المهارات" أي عدم تطابق الكفاءات التي يتم تطبيقها الآن في المؤسسات التعليمية مع متطلبات السوق نظراً للتغيّرات الجذرية والسريعة التي تشهدها القطاعات كافة من حولنا، لذا فالجميع مُجبر اليوم على تحديث أنفسهم مراراً وتكراراً ليس فقط من أجل تطوير الذات، بل من أجل النجاة والازدهار في عصر الثورة الصناعية الرابعة.

وبالمقابل عدم التعلّم وعدم التكيّف مع التغيير سيكون له كلفته الكبيرة، خصوصاً على تنافسية ريادة الأعمال وقدرتها على البقاء في السوق.

By Ayman Abualkhair

 

(Francais)

 

We are experiencing very special times, given the fact that the COVID-19 outbreak has reached 177 countries and regions and its spreading all over the world at an unpredictable pace.

This crisis has revealed our weakness as human beings, the imbalances that exist in many areas of our life, and the need to make serious reviews of our way to live. It shows more particularly the invalidity of the principle “every man for himself” should not lead to the well-being for anyone.

This crisis shows the unity of mankind's destiny and human brotherhood in an unprecedented way. The risk facing an individual or a community can affect everyone regardless of places, ethnicities or national and religious affiliations.

Coronavirus has completely changed our way of life, it is no longer as before: shopping queues, no more gatherings at school, there are no more children who play at the playgrounds, no more meetings at work, no more mass celebrations, no more physical contact with friends or even with relatives ... Coronavirus has banned all kinds of humans gatherings!. Everyone must fear for his own person, we are living hard times. But this pandemic disease also offers the opportunity for everyone to think deeply about his/her life, what he/she did and what he/she should do today and tomorrow. Above all, we must ask ourselves, why we are not prepared for such pandemic virus, when we have accumulated unprecedented scientific knowledge in many fields?!. Bill Gates said in 2015, during a TEDX conference, that the real danger to humans is not an atomic bomb but rather a virus! It is without doubt that we have to invest more resources into health protection and the well-being of human being.

The catastrophic consequences of Coronavirus on the world economy require immediate actions from decision-makers around the world, to protect the local economies, mainly SMEs, from collapsing.

I hope this worldwide crisis will be a catalyzer to a collective work in order to achieve a better future for everybody.

Stay safe, stay home!

 

(العربية)(Francais)

 

History of CODE41

CODE41 is a new brand in the Swiss watch industry. What sets it apart? Its community aspect. Its objective is to bring together enthusiasts with brilliant ideas and to take those imaginative designs from concept to fruition. Each supporter of the brand becomes a valuable member of the project.

Its founder, Claudio D’Amore, has worked for the biggest watch brands, such as Tag Heuer and Montblanc. In 2016, he founded CODE41 based on a policy of total transparency relating to the origin, costs and development of watches. Today, the company has managed to amass a community of over 300,000 members.

Swiss Arab Entrepreneurs participated in one of these community events to discover the latest CODE41 watch, the DAY41.


Swiss Arab Entrepreneurs (SAE): CODE41, a Swiss start-up in the watch industry, "a Swiss watch" in the footsteps of Nicolas Hayek of the 80s?

Claudio D’Amore: CODE41 is a Swiss watch brand that was launched just 3 years ago. It’s one of the up and coming brands, and it has been generating a lot of buzz in recent years.

 

SAE: Why this name, CODE41?

Claudio D’Amore: +41 is the country code for Switzerland and, in computer science, CODE 41 is a system error. We liked that analogy, since our project represents an anomaly in the Swiss watch system, so we ran with it.

 

SAE: Can you tell us about your professional and entrepreneurial journey?

Claudio D’Amore: I initially studied design and I have created many furniture and accessory pieces over the course of my career. But watchmaking has always fascinated me, and I’ve now decided to concentrate on this sector. In the first instance, I created my own design workshop where I had 3 employees working alongside me. Here, we carried out work for around forty different watch brands. But I was always interested in going through the experience of creating and establishing my own brand, from the first steps to the last.

 

SAE: How did you get the idea to create CODE41?

Claudio D’Amore: Basically, I am a watch designer, but the desire to launch my own watch brand steadily began to intensify, year upon year. Yet it never seemed the right time to go it alone with my own brand (economic situation, saturated market, etc.). However, at the beginning of 2016, in a contextual watchmaking crisis, where every watch suffered from an overly rigid and conservative approach, I told myself that it was time to shake up the established rules while taking advantage of the revolution started by the internet. And so, the CODE41 project was born.

 

SAE: In three years, succeeding in launching a successful watch and conquering watchmaking companies that are well established in the Swiss economic landscape, is not it an easy mission? What are your tools / secrets for success?

Claudio D’Amore: Believe in your ideas, have a vision, do not look back, market research does not allow you to innovate, you have to create unique products by thinking outside the box.

 

SAE: Your business model and your marketing strategy?

Claudio D’Amore: We share all stages of watch development with a community of enthusiasts by being completely transparent. We contact our consumers directly and sell the watches upfront before turning our attention to producing them.

 

SAE: Your success is linked to the fact that you had a media echo, or the support you get from your fans on social networks ... etc?

Claudio D’Amore: IIt’s all about our community, we rely a lot on word of mouth. The press is important too, but they will only cover your story if you have interesting things to say. That’s why we have to continually innovate.

 

SAE: To cross the wall of silence and publicize your project, you have embarked on a daring communication which denounced the label "Swiss made". Can you tell us about this label please, what does it mean?

Claudio D’Amore: This desire for transparency stems from my own personal feelings. As a consumer, I like to understand what I buy, who is behind it, and how it is made. The day I discovered that a so-called “Swiss Made” watch could have almost all of its components from Asia, I felt betrayed and it’s not the kind of feeling that I want any of my customers to experience.

Some have called our approach to transparency revolutionary. But in reality, we are simply reconstituting what a customer-brand relationship should be: a clear explanation of our process, without distortion or hyperbole. I think that this approach pays off in the medium and long term because the customer is never fooled. With our company, they have the opportunity to learn, compare, and pass comment before buying.

SAE: Aren't you likely to have counter attacks?

Claudio D’Amore: We are totally transparent. We have nothing to hide. We are not afraid of attacks just because competitors prefer not to make noise around the true meaning of a Swiss Made designation.

 

SAE: You put a lot of community spirit into developing your project, and you managed to attract fans and detractors very quickly. This community is currently made up of 300,000 members who share the values of CODE41. Can you tell us about your fans? Who are your clients?

Claudio D’Amore: These are mainly men between 35 and 50 years old, who are already fans of watchmaking and often have more than 3 watches. They find, through our project, a way to advance their passion even further. They become an agitator, giving their opinion, participating in the design process, and ultimately wearing a watch that they proudly co-created.

 

SAE: You offer a price that is three or four times cheaper than the big brands, how do you get there?
Claudio D’Amore: We simply removed some intermediaries by selling directly to the end customer. Additionally, we do not utilize marketing positioning, we just apply a fixed multiplier to the production price, and that’s it.

 

code41-Anomaly-01-Carbon-Perforated-Black  

 

SAE: You talk about the hidden costs in traditional industry. Can you tell us a little bit more?
Claudio D’Amore: The price of a watch is generally established by estimating its perceived value, in other words, how much someone is willing to pay for it. For luxury items, the price is often pushed up because it is deemed to be a sign of quality. For our part, we explain the costs of each component and apply a multiplier that allows us to make the project profitable.

 

SAE: Can you please tell us about the different types of watches that you offer to your customers?
Claudio D’Amore:
We only have mechanical movements, because that is what we think is the most magical. We have either standard movement, mass-produced (which has the advantage of being inexpensive), or manufactured movements such as our very own X41. These specific movements are a result of watchmaking excellence. They are produced in small batches, assembled by hand, and have special features like the peripheral mass.

 

SAE: Do you have offers for female customers and young people?

Claudio D’Amore: At the request of our community, we launched our women's project, DAY41, whereby women had the sole right to vote. The result demonstrates that women really appreciate mechanical watches just as much as their male counterparts.

 

SAE: What are the biggest challenges for your project?

Claudio D’Amore: We have to strengthen our market share over the course of the next decade since, for watchmaking in particular, most people rely only on the big established brands. As a relatively new brand we must prove that we can deliver beautiful watchmaking without having a century-old history behind us.

 

SAE: Can you tell us about the Chinese competition?

Claudio D’Amore: We are not affected by Chinese competition.

SAE: Do you use direct online distribution? Is this your secret weapon of success, can you tell us more about it?

Claudio D’Amore: Being in direct contact with the client is indeed a powerful weapon, but our most effective tool is the creation and proposal of new ideas. We will soon be working with retailers in order to expand our reach.

 

SAE: What advice do you give for choosing a watch? How can we buy your watches?

Claudio D’Amore: In watches there are many aspects to consider. But for me, real watchmaking is defined by mechanical movements as opposed to electronic. The X41 watch that we launched a few months ago represents what I like most in watchmaking. It has a unique movement, made 100% in Switzerland exclusively for us along with special features (such as the peripheral mass) which is controlled only by a few brands. Our watches are available for sale only on our web site.

 

SAE: Are you ready to hear the ideas of your potential customers? like for example making a high-end watch with the Hijri months - Arabic calendar? Or if not a design inspired by Arab culture?

Claudio D’Amore: Our project is based solely on listening to our customers. All the projects we launch are voted for by the community. We propose various different projects and develop the one that secures the most votes.

By: Ven Iyer

5G stands for the 5th generation of mobile networking and communication technologies.

We use 4G today but 5G is touted to be up to 100 times faster than 4G.

This new technology is important because it can revolutionize the way we work, play, and live. It can revolutionize our homes (Internet of Things), schools (remote learning), offices (automation), shops (personalized retail), factory floors (robotics and automation), and hospitals (remote real-time diagnosis and treatment). 

It can also revolutionize the way we communicate, travel (through autonomous vehicles), and consume entertainment (allowing us to download movies to our cellphones in seconds and enjoying augmented reality and virtual reality).

5G is able to enable hyper-connectivity between gadgets, machines, and people in countless permutations and combinations, and it can transform societies, cities, countries, and the world.

All of this is done through a combination of greater wireless capacity, ultra-fast connection, and data transmission speeds, with minimal time lag or latency. 

The roll-out of 5G could be a decade-long process, and it will have a huge and wide-ranging impact. Consulting firm McKinsey reports that every second 127 devices are connected to the internet.

The number of Internet of Things (IoT) devices is projected to increase from 7 billion in 2018 to 22 billion by 2025.

Leading research firm Gartner predicts that by the end of 2020, there will be 26 times as many connected things as there are humans.

And MIT Technology Review believes that between 2020 and 2035, the contribution of 5G to the global gross domestic product (GDP) will be close to the size of India's economy today, a total of $2.7 trillion. 

How can you potentially profit from the 5G boom? Here are five smart ways. 

1. Cell tower landlords

This refers to companies like American Tower (NYSE:AMT), Crown Castle, and SBA Communications, all of which are real estate investment trusts (REITs).

They rent out space on cell towers to cellphone carriers to mount their antennas, small cells, and other wireless equipment.

Leasing out space on cell towers is attractive because of modest construction costs, low maintenance costs, the non-cancellable nature of the leases, and decent leasing income.

The increasing adoption of 5G will result in increased data transmission and consumption, translating into sustained profit growth for the cell tower landlords.

Among the cell tower landlords, American Tower Corporation stands out for several compelling reasons, including its size, global presence, long-term growth opportunities, consistent incremental growth in revenue and cash flows, high operating margins, and low maintenance capital expenditures. 

Between 2014 and 2019, American Tower's operating revenues grew by approximately 80% to $7.4 billion, its net income grew by 57% to $1.2 billion, and its dividend per common share grew from $1.40 to $3.15. That's the kind of across-the-board growth that investors like to see. 

2. Cell phone carriers

Cell phone carriers are expected to enjoy sustained enhanced profits from the introduction of 5G because customers will have to pay more for services. Choosing among the four better-known carriers in America, namely AT&T (NYSE:T), Verizon (NYSE:VZ), T-Mobile, and Sprint, for 5G investing isn't easy. However, AT&T and Verizon are the biggest among the carriers, and they appear to be competitively positioned. 

I like AT&T over Verizon for one main reason. Last September, activist investor Paul Singer's Elliott Management purchased $3.2 billion of AT&T stock. Elliott Management then sent an open letter to AT&T's board that noted among other things that its large investment reflected a deep conviction in AT&T's "extraordinary value opportunity" and that the firm believed that "AT&T can achieve $60+ per share of value by the end of 2021."

My view is that Elliott Management is likely to succeed in holding AT&T's feet to the fire, producing enhanced performance and solid profit growth.

3. Core technology companies

Core technology companies include companies manufacturing or enhancing core wireless networking technologies for 5G, such as semiconductor manufacturers, cellular networking and satellites, hardware and software (including testing and bandwidth optimization), enhanced mobile broadband modems, and new radio technology. These companies include Skyworks SolutionsQorvo, and Qualcomm.

Because there are so many core technology companies that will likely compete in the 5G market, I think investors could be better off buying an exchange-traded fund (ETF) that's focused on 5G rather than buying individual stocks. ETFs to consider include The Defiance 5G Next Gen Connectivity ETF and First Trust Indxx NextG ETF. The former looks more attractive because of its lower expense cost of 0.30% vs. 0.70% for the First Trust ETF.

4. Smartphones, wearables, and home technology companies

There are several companies that sell smartphones, wearables, and home technology, but none of them matches up to Apple (NASDAQ:AAPL). Apple is an American innovation juggernaut that has revolutionized consumer technology.

Riding the coattails of Apple to profit from 5G is a smart idea because you are investing in one of the best management teams, corporate employers, and technology innovators in the world, with eye-popping profitability and a fortress-like balance sheet. Most importantly, your investment will benefit not only from Apple's forthcoming 5G iPhones but also from its forays into other promising areas including healthcare, autonomous driving, and satellites.

5. Jack of all trades and master of them all

NVIDIA (NASDAQ:NVDA) is arguably one of the most respected technology companies in the world today, pioneering technologies necessary to transform science fiction into reality. In October 2019, NVIDIA unveiled Aerial, a software development kit (SDK) for telecom operators building 5G wireless Radio Access Networks (RANs). Aerial helps telecommunications companies offering 5G Networks to optimize wireless networks and AI models "running at the edge."

These telecom companies can use the same computing infrastructure required for 5G networking to provide AI services for smart cities, smart factories, smart healthcare, augmented reality/virtual reality (AR/VR), and cloud gaming. With Aerial, NVIDIA has made a strategic foray into the 5G wireless market. NVIDIA's partnership with industry leaders like Ericsson, Red Hat and Microsoft will help it deliver an end-to-end solution to telecom companies. 

I think that the speed, capacity, reliability, versatility, and multi-functionality of NVIDIA's platforms promise to enhance the deployment of 5G, making it truly transformative. This stock is truly a jack of all trades, but instead of being a master of none it's a master of them all.

source: fool

   The Digital Economy is no longer a just a concept, but rather an operational reality for more and more firms, research firm IDC told its attendees at its annual Directions conference this week. In a variety of presentations, analysts discussed how technology is impacting enterprises and the overall economy, with the research firm predicting that within three years, more than half of global GDP will be driven by "digitally transformed" enterprises.

Because of concerns about the coronavirus, the conference was held online, and IDC President Crawford Del Prete said the group now expects that IT growth in 2020 will probably end up at 2.5 to 3 percent, a couple points lower than the firm was expecting before the virus outbreak.

Del Prete said the digital economy is increasingly being driven by more powerful platforms, with ecosystems gaining lots of developers, as well as buy-in from major enterprises. As a result, he said innovation has accelerated, particularly the ability to target the specific needs of customers.

We are moving to a more data driven world, but success involves transforming data into insights. Customers today expect engagement, personalization and simplicity, and it is incumbent among suppliers to provide these capabilities.

He described the "fast five" big trends of today's digital economy.

AI is everywhere, with the technologies being incorporated into more and more products. Everyone is a developer, with more people able to create applications and more applications being created today than ever.

The cloud is no long seen as a location, but rather as a platform, which includes edge devices and needs to be managed. Trust now includes more than just security. Customers want to work with you to create automated solutions as quickly as possible.

Riffing off the common comment that "data is the new oil," he said, "Data will no longer be viewed as 'oil,' but as water. It is essential for life but needs to be accessible and clean."

For the full text, please read:

source: uk.pcmag

(العربية)

Born on May 11, 1995 in French-speaking Switzerland, Naomé Schenk spent her childhood in a small village bordering Lake Geneva. Although she suffers from a genetic disease, his wheelchair does not prevent her from discovering with curiosity the world around her. She is passionate about new technologies, fashion and art.

Her creative spirit and determination are the essential assets that characterize her. With a spirit of initiative, Naomé has, in addition to her studies, already used her skills to carry out various ambitious projects including: “I Am Naomé”, a marketing agency specializing in luxury, the creation of NGOLD Gstaad, a lifestyle brand, BY NAOME, a high-end fashion brand for charitable purposes.

“Luxury has always been a passion for me, which was evident since childhood. I have always been fascinated by the prestigious houses that give us magical experiences. These make me dream again now, and I, myself, would like to continue this dream. "

Swiss Arab Entrepreneurs: an you write us a summary on you? Your personal history, professional story? Can you describe to us your journey: main activities, how do you manage your project, what do you read? events you attend?...etc.

Naomé Schenk: Of course, thank you! I'm Naomé, I'm a 24-year-old woman entrepreneur focused within the luxury sector. Parallel to my professional activities, I am finishing my Master’s Degree in Luxury Marketing in Geneva, and I am very much involved in environmental causes through my own association and with By Naomé.

I am really passionate about what I do, I have so many ideas, desires and ambitions. My dream is to have a real positive impact, while living my dream life. I’m also obsessed with becoming a better person every day. I spend a great deal of my time reading personal and business development books, often drawing inspiration from great entrepreneurs who have succeeded on the path I am setting out on.

I'm constantly inspired by the success stories of ambitious people who’ve made a lasting positive social impact. I am a big believer in networking, and the development of my personal network has had a huge influence on helping me get to where I am today.

I invest a lot of my earnings back into conferences, courses, mastermind groups, and online training. These products and events give me access to valuable communities of entrepreneurs. Finally, my main networking tool is Instagram, where I am very active with my @iamnaome profile!


SAE: What is your project(s); can you give us a description? You also have a foundation: can you tell us about it? You succeeded to create different new products can you tell us more?

Naomé Schenk: passionate about luxury brands, fashion, and marketing. When I look my life’s endeavors objectively, all my professional and academic activities are also my passions. That's why I've been able to accomplish so much, because I'm so passionate about what I do. I’ve never counted my working hours or my ROI, I just do everything out of a burning desire to do so.

Concerning NGOLD Gstaad (my lastest brand), it's great because I have a very fond attachment to crystals, right from my childhood. I truly believe in the benefits of these stones. As a child (and to this day!) I’ve always had Amethysts on my bedside table. For those of you that don’t know, Amethyst is reputed to help both sleep and harmony. I'm over the moon to have created a brand that suits me down to the ground. Having my own bottle of water to take everywhere with me (preventing plastic waste) and having the energy benefits of the stone form part of my daily life.

Concerning By Naomé, it's simply my childhood dream to create a brand that’s proudly 100% Swiss-made, ethical, ecological, and that gives 100% of its profits to charities. We collaborate with contemporary artists, conceptualizing and designing each collection. This is a project I am extremely proud of. We launched our first collection in mid-2019, and subsequently held a Charity Gala in November.

Yes, we are recognized as a public body, which means that we have a cause that is recognized by the state as tax-exempt (meaning donations are also tax-exempt). This is a worthy recognition, but it’s not been easy to get there. Earning this status required a lot of paperwork, and a long list of appointments. As they say, it’s the administrative work that takes the most time!

SAE: What is your business model?

Naomé Schenk: Whether it’s my my businesses or my personal projects, I invest myself to the maximum, both personally and financially, doing everything I can to make them work. Then, once the business model starts to gain traction, I review it; evaluating what went well, and more importantly, assessing what I can learn from what didn’t. Then I try to look for ways to simplify and automate the business or project as much as possible! I'm increasingly interested in crypto currency and real estate, the logical next step for me now is to start to invest intelligently.

SAE: When you started your project?

Naomé Schenk: I left home at the age of 16 to start at an art & communication school. It was at this point that I started to undertake my first projects. I had a blog where I wrote about the luxury lifestyle, and that led to several experiences in the business press, I also spent a lot of time on community management. I then decided to specialize further within luxury. I experimented a lot too. I'm very curious – so many businesses pique my interest! With the advent of the internet, we are so lucky, we have so many opportunities that are just one Google search away. The online world has completely dismantled social and economic barriers affording anyone the opportunity to rise out of their current socioeconomic situation.

SAE: How you find the idea to start your project?

Naomé Schenk: I paired my passions with current growth trends.

SAE: What countries are you operating in / geographical coverage?

Naomé Schenk: I both work in, and have the majority of my clients located within Switzerland. I also have business locations in Paris, London, and Monaco. As far as NGOLD Gstaad is concerned, we are looking to go global!

SAE: How did you finance your project in the first stage? how you deal with the competition?

Naomé Schenk: I’ve self-financed all of projects! I’ve sometimes had the support of partners and sponsors, which was the case for By Naomé, for example. From 2020 onwards, I'm going to increasingly seek external funding sources because I sometimes put myself in difficult situations at the beginning of a project.

Competition is only a mere matter of marketing and positioning, which is good, because it allows us to demonstrate how we are better.

SAE: In which stage are you now in your projects?

Naomé Schenk: I'm currently in a phase where I'd like to simplify and automate my projects. We've achieved some early success, and now is the time to surround ourselves with some expert help. We're in a strategically interesting period, and past the initial difficulty of the startup phase.

SAE: What is your future objectives?

Naomé Schenk: To grow and to have a greater positive impact. I would like to grow my business to as big as it can possibly be, and I’m not afraid to display such ambitions.

SAE: What are the major obstacles you faced/you are facing? Can you tell us about the most fascinating moment in your professional life / in this project? I got that you got an offer from a very rich businessman, can you tell us about this offer?

Naomé Schenk: My greatest difficulty was, first and foremost, my illness. Being in a wheelchair and having significant breathing difficulties, I had to learn how to adapt to my illness in order to succeed while retaining the integrity of my health. But no matter the difficulties I face, we all have potential excuses for not moving forward, right? We just have to do it! I'm sure that my passion and determination to succeed will actually help to improve my health when all is said and done! It’s all about your state of mind. Sometimes the pressure can be intense, but it still often boils down to a question of mindset. The greatest difficulty is to persevere in the absolute worst moments.

The most fascinating thing about my journey has been the emotional ups and downs. You can go from a state of despair to immense joy in just a few minutes. While I do have a lot of pressure and responsibility on my shoulders, I love the challenge of continuing to carry this challenging and exciting dream forward.

Yes, having an increasing number of billionaire friends must be a good sign for my business, right? As I start to meet more and more incredible people, everything falls into place and grows. I'm finally starting to see my efforts pay off. I know that the future will be even more beautiful, because I know that all it takes is just unlocking one contact, or one opportunity, and suddenly your life can literally become forever changed! I personally put a lot of value in networking, which I’m certain to continue!

SAE: What is your next step?
Naomé Schenk: Goal number one is to grow, to have a greater positive impact, and to start investing. Developing NGOLD Gstaad internationally, especially in Dubai, is among one of the next steps. By Naomé will launch its second collection in September and I will personally dedicate a lot more time to learning about investment. I have lots of ideas and projects, and I still feel like I’m just at the beginning of my journey!

Coronavirus! Yes, it's a serious situation, and yes, it deserves your vigilance and attention.

But the constant spring of information, precautions and warnings, whether it's straight from the CDC or some recirculated, dubiously-sourced post on Facebook, can take a real toll on your mental health.

When does caution become overreaction? When does staying informed cross the line into, well, too much information?

The good news is, there is a happy medium between willfully ignoring the biggest story in the world right now, and going into a full-on panic.

Here are some tips. Think of it like hand-washing and social distancing, but for your brain.

Pare down your sources of information

"There is a ton of information out there. The challenge is trying to determine which information is accurate." says Lynn Bufka, Associate Executive Director for Research and Policy at the American Psychological Association. She suggests taking control of your intake through the following steps:

  • Find a few sources you trust and stick with them. Choose one national or international source like the CDC, and another local nor national source so you can know what's going on in your community.
  • Limit the frequency of your updates.Things may be changing rapidly, but that doesn't mean you need to hang on every update. Think of it this way: If there is a tornado coming your way, you need information as soon as possible. The coronavirus is not a tornado. This may mean disabling constant notifications from news sites or social media.
  • Know when to walk away. "Try to get used to not knowing every little thing, and feeling okay with uncertainty," says Bufka.
  • She recommends getting your phone off your person so you're not tempted to check it. Bufka says she leaves her phone on a charging station when she gets home so it's not constantly with her, beckoning with new information.
  • Practice social media self discipline.No, it's not easy to limit time on social media.
  • But chances are, the churn of information and commentary you get from friends and acquaintances on your Facebook feed is more incessant than actual updates from news or health organizations. Bufka recommends uninstalling social media apps so it's harder to get to the content, or using tools to limit your aimless scrolling.

Name your fears

A pandemic is a rather abstract villain, so it may help to sit down and really consider what specific threats worry you. Do you think you will catch the coronavirus and die? "The fear of death taps into one of our core existential fears," says Bufka. "But you have to think about what your fear is, and how realistic it is." Consider your personal risk and how likely it is that you will actually come in contact with the virus.

And, even if your greatest fear is realized and you or someone you love does fall ill, you may not have really thought about what comes next. Yes, you may get it. Yes, you may need treatment. But in all likelihood, hope is still not lost. "We tend to overestimate the likelihood of something happening, and we tend to underestimate our capacity to deal with it," Bufka says.

Of course, you could have other, more practical fears. "Some people may worry about what would happen if they were moved into self quarantine, or if they're not able to work. They're wondering if they would have access to groceries or childcare," says Bufka. "Again, people have greater abilities to manage hardships than they think they do. Think about a plan. Consider options if you can't telework. Do you have savings? Do you have support?" Being prepared for your fears will help keep them in scale.

Think outside yourself

Since action can allay our anxieties, you may want to also consider what you can do to help others who may be more affected by the outbreak than you. Service workers, medical workers, hourly workers and people in the restaurant or entertainment industries may have their livelihoods paralyzed or have to put themselves in disproportionate danger. "It will be important for us as communities to think about how to support these individuals whose lives are going to be disrupted," Bufka says. "How can we even this burden and support those who have less options?"

After all, most of the precautions put in place to help stall the spread of the virus aren't just for you, as an individual. They're intended to keep entire communities and vulnerable demographics safe. Doing the same with your own time and care can empower you to see the real effects of the situation, rather than your abstract fears.

Seek support, but do it wisely

People are going to talk. But if you want to run to a friend to discuss the latest outbreak cluster or your family's contingency plans, try not to create an echo chamber. "If you are overwhelmed, don't necessarily go to someone who has a similar level of fear," Bufka says. "Seek out someone who is handling it differently, who can check you on your anxiety and provide some advice."

If you can't seem to get a handle on your thoughts, professional help can be an option. "It doesn't need to be a long-term thing," Bufka says. "It means you can get some guidance for this specific situation."

Pay attention to your basic needs

In short, don't get so wrapped up in thinking about the coronavirus that you forget the essential, healthy practices that affect your wellbeing every day. "In times of stress, we tend to minimize the importance of our foundation when we really should be paying more attention to it," Bufka says. Make sure you are:

  • Getting adequate sleep
  • Keeping up with proper nutrition
  • Getting outside as much a possible
  • Engaging in regular physical activity

Practicing mindfulness, meditation, yoga or other forms of self care can also help center you in routines and awareness, and keep your mind from wandering into the dark and sometimes irrational unknown.

Don't chastise yourself for worrying

Finally, don't let guilt be your anxiety's unwelcome companion. You are allowed to worry or feel bad. When discussing how to talk to children about the coronavirus, health experts told CNN people should acknowledge a child's fear and let them know their feelings are valid. Surely, you can afford yourself the same compassion. The key is to work toward understanding and contextualizing your fears so they don't keep you from living your healthiest life.

source: cnn

In the midst of the toilet paper panic, you might be wondering if there’s a way to profit from this madness of the crowd.

Of course, there is. But there’s a better (and perhaps more ethical) way of doing it rather than stockpiling hand sanitizer in your spare room. There are real needs that large markets of people will soon discover. If you can be the first to provide that need, the world will beat a path to your door.

Can you think of the new wants that will result from more people working at home, student classrooms relocating from physical plant to the web and leisure activities moving from arenas and theaters to gaming systems and online movie archives?

Perhaps to grease your creative gears, it will help to explore the quick history of invention through the lens of economic eras. As populations expanded and grew, the need for greater food production increased. To meet this need, creative tinkerers invented tools and machinery to enable greater agricultural efficiencies.

Soon, demand for these tools and machines created a need for greater industrial production. Imaginative logistical thinkers designed new and better manufacturing methods to meet this demand.

Voilà! Bye-bye agricultural age, hello industrial age.

After about a century, it became clear the manufacturing advantage would fall to those who could process data quicker. A need for a machine capable of handling this massive number crunching emerged; thus, the computer was created.

Soon, the industrial economy gave way to our current age: the information economy.

It is this new business of bits and bytes which saw an increased need for faster and more expansive delivery of data. This need allowed a generation-old invention—the internet—to find a niche that exploded the information economy.

As you can see, a specific need triggered each transition from one form of economic activity to another. The results of the conoravirus, and the social distancing policies put in place to prevent further spread of COVID-19, will likely produce a vast array of previously unknown necessities. Maybe some future economic historian will call this period the beginning of the “CoronaEcomony.”

Here is where your entrepreneurial acumen can serve all mankind. Necessity is, after all, the mother of invention.

Does this interest you? Do you suspect you’ll have idle time as a result of going out less? Would you be interested in seeking a way to earn money by delivering newly invented products and services that will benefit your friends, neighbors and perhaps the nation (if not the world)?

Consider how the three behavioral changes defined above may reveal new wants just waiting to be filled.

1: Telecommuting becomes the new norm.

Many suggest remote working will be just temporary. Thought leaders, however, realize the need to work at home will reveal the existence of inefficiencies that exist in the current way of doing things.

Here’s a simple example: the face-to-face directors meeting. This has been a norm since the beginning of the industrial revolution when the entity known as the “corporation” became the standard. Directors would gather together for lunch, dinner or some other activity and hold a meeting.

In the past this was a physical meeting. More often than not today, if you want the best directors, you better be able to allow them to videoconference.

Why? Simply stated, the cost in both time and money required of travel does not offset the value-added of meeting face-to-face.

Now translate this metaphor to the office environment. If your job has you working on a computer in a cubicle each day, why can’t that cubicle be in your home? It’ll reduce your cost of traveling to work, of buying lunch every day and the maintenance (and acquisition) of your wardrobe.

At what point do those costs outweigh the benefits of working in close proximity to one another?

Do you see why telecommuting can become the new norm?

What new wants will bubble up as a result of more people working at home? Perhaps a better understanding of how to make their Wi-Fi more efficient. Maybe they’ll want to learn how to cook meals quicker or more elaborately.

A few years ago, Sonja Nenonene shifted from working for an accounting firm to set up her own tax business at home. She expected to need to buy her own office supplies. “What I didn’t expect,” says Nenonene, “was the need for administrative services. I don’t have a big copier at my house, so I had to find an external provider for this. Normally, I would hand this off to someone else to do the printing and mailing.”

Will telecommuting produce an increased demand for virtual assistants, online tech support and web-based training?

To be honest, you shouldn’t expect to find the answer to “undiscovered wants” in a Forbes.com article. (Otherwise they wouldn’t be “undiscovered,” would they?)

#2: Distance learning becomes the new norm.

Online learning was a growing and evolving industry until regulations made it more difficult for the for-profit educational organizations advancing the idea. While the growth has slowed, it never stopped.

Now it may accelerate as not-for-profit institutions are compelled to deliver their product via the internet. Once the genie is out of the bottle, it usually proves difficult to force the genie back into its captivity. These institutions may realize the benefit of accommodating more students by offering online programs.

This has the potential to broaden the availability of the program to students who are less able to afford higher education because online classes will be offered at a lower cost. In addition, by living at home, students would not burden themselves with the cost of room and board and they’ll be able to continue working at home.

Who knows, with the right part-time job, students won’t have to worry about college loans and may even show net earnings as a result.

The trickier aspect is at the secondary school level. While everyone might not be able to be homeschooled, what if school districts offered students the option to go to school at home?

For smaller school districts, this might make more classes available to students. In the past, if not enough students enrolled in a particular course, that course would not be offered. By making the course available online to multiple districts, the chances are greater that the class will meet the minimum enrollment requirements.

Where is the entrepreneurial opportunity for you?

If you have a niche hobby that represents a small slice of a broader curriculum, you might be able to provide online sessions, workshops and even interactive learning experiences. For example, astronomy is but a tiny subset of Earth Science, and few high school teachers have a formal education in the subject.

If you do, and you can get your hands on the curriculum requirements of your state, you can create a package teachers can use (assuming their districts will allow them to buy it).

#3: New types of sports, entertainment and leisure activities.

Despite the safety of social distancing, humans, being human, will always have a need for human interaction. Think of how you socialize (outside of work). You watch sports, go to movies and go out with friends.

Social distancing has cancelled and postponed sports and made attending social events a risky proposition.

It is in this category that we find the highest potential as well as the most relevant existing examples.

Here’s an idea you can’t do but might offer you a template. The NCAA’s March Madness basketball tournament has been postponed.

What if the relevant colleges and broadcast networks got together with Take-Two Interactive and created a customized version of their basketball video game. They could then air simulated games as if it were the actual tournament.

You could do the same thing with an online game that allows you to play and record. People are already doing this, but it doesn’t yet have the broad appeal that the NBA and NHL have. If you can package even a neighborhood league, you can begin to attract your own audience.

Have you always wanted to own your own sports team? Now’s your chance.

The same thing applies to your long-standing desire to produce TV shows and movies. With live TV shows going dark and movie theaters empty, get your director’s chair ready!

It’s easier now than it has ever been to start your own YouTube channel or podcast.

Do you see a market that you enjoy and no one is yet serving? This represents a prime-time opportunity for the budding entrepreneur.

Yes, you aren’t alone if you see the current reaction to the coronavirus as socially disruptive. It is.

Don’t look at this period as a “glass half-empty” time.

Put your thinking cap on and see it as a “glass half-full” occasion.

Remember, “In the midst of chaos, there is also opportunity.”

Seize this day. Become a Coronapreneur.

source: forbes

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